Overview
Role
Product Designer
3D Modeler
Sponsors
MOMO || Autodesk Fusion 360
Overview
Electrify is a futuristic wheel designed to accommodate an in-wheel electric motor. Designed in partnership with MOMO, the angular, five-spoke carbon-fiber wheel is custom inlaid with LED lighting to bring a little edge to a clean, sustainable automotive future.
Tools
Adobe Creative Cloud (Ai, Ps, Id, Premiere Pro), Autodesk Fusion 360, KeyShot
Completed
Fall 2018 (3 weeks)
Electrify
Developed in response to automotive market trends pointing to sustainability and electrification, Electrify is an after-market wheel designed to house an in-wheel electric motor behind a geometric, street-inspired hub.
FEATURES:
Carbon fiber construction for added lightness and durability
Attention-grabbing angular LED spokes
Room to house an autonomous in-wheel electric motor
Abstract motor housing cutout celebrating electric design
Form.
The forms of the wheel and electric motor housing were designed to play off of each other, creating a distinct visual hierarchy for the eye. The spokes act as the primary visual draw, distinguished by their angularity and incorporation of LED accents. They pop against the bright yellow face of the electric motor housing, the secondary visual feature. A circuitry-inspired cutout adds additional detail, evoking electric imagery to convey the inspiration behind the design.
Motion.
In motion, Electrify is a bold, exciting, and eye-catching addition to your car.
Specifications.
Exploded, orthographic, and isometric views of electrify in both 2D and 3D formats.